Information Overload with Fleet Telematics

  • Posted on: 20 July 2015
  • By: admin

With telematics technology being adopted by fleet owners across the UK, we feel it’s only right to point out some of the negative aspects of the latest in information technology. Unless there are robust management policies and procedures in place to manage the flow of information effectively and efficiently, fleet owners are likely to be swamped with the “big data” that’s being delivered to them on a daily basis.

What started off as a steady drip of useful information can quickly turn into a veritable deluge of data as vehicle manufacturers, tech companies and telecommunications providers are waking up to the sheer potential to create new business models and governments realise that harnessing this information offers an effective means of tacking some of the most difficult transport issues of the 21st Century – namely congestion, emissions and road safety.

Traditional types of fleet management information and the data received from in vehicle devices such as mobile apps and telematics differ quite radically. While all of the differing technologies are useful, fleet managers and decision makers should first define their business objectives before deciding on which telematics solution to implement. Employers and fleet owners will also need to think carefully about how they will handle exceptions identified by the telematics information supplied.

While in-vehicle devices deliver useful and relevant information, fleet operators will need input from other departmental managers to decide what should be done with the data. Black boxes are now being installed in company cars that are deemed necessary for executives (and come as part of their employment package. High flying company executives may object to being micro managed regarding their driving habits so the information gathered will need to be handled in a discreet and sensitive manner.

The information from in vehicle technology is easier to manage when it comes to commercial drivers rather than company cars. The key to effective fleet management is having a robust level of information that will allow strategic decisions to be made. Information from a fleet’s connected vehicles will offer pro-active aid with vehicle and driver decision making as long as those decisions are not made in isolation.

It’s being predicted that both the automotive industry and the fleet industry will be transformed by technology in the coming years. The specialised knowledge, expertise and buying power that exists in the fleet industry will keep it at the heart of the coming revolution. Fleet owners are amongst the most progressive business people and are open to the idea of new technology. A massive 45% of fleet owners consider themselves to be early adopters according to a recent survey undertaken by the British Vehicle Rental and Leasing Association (BVRLA).

It’s thought that in the future, driverless cars and alternatively powered vehicles will have a huge impact on the industry with smartphone integration and connectivity a key growth area for the future. New safety technology such as fatigue warning devices and night vision cameras will change the way in which we drive in the future.