Connected Cars – Cool or Challenging?
Here at Interactive Communications for some time now we’ve been bringing you the latest news on connected vehicles – that is vehicles that are connected to the Internet. The increase in demand for these “smart cars” will lead to most vehicles being connected within the next decade and web-linked cars represent the next digital frontier. This means that the auto industry will be looking at methods of attracting tech-savvy younger customers in the coming years.
Web-linked cars are not just about updating your Facebook or Twitter status while driving to work – in fact, if you’re the one behind the wheel, doing your social media is not the best (or safest) idea! Leave the social media updates to your passengers and you’ll be able to benefit from help in finding the best route home during the rush hour in your connected car. A connected car will also automatically schedule regular maintenance appointments to keep your chariot in good working order at all times.
While connected cars represent a huge business opportunity for car makers and mobile operators, governments see the connected car as a potent way of reducing congestion by giving drivers up to the minute information that will allow them to make smart choices and reduce travel delays. Vehicles will be able to “talk” to each other and to traffic signals over Dedicated Short Range Communications (DSRC) which is a technology that is similar to Wi-Fi.
Connected cars are likely to lead to a much safer future on our roads as they have the potential to significantly reduce the number of collisions and accidents. The technology that we’re likely to see adopted by the car industry of the future should help to prevent so many typical accidents such as those at cross roads, junctions and when changing lanes on motorways and dual carriageways. Drivers will receive a warning of an imminent potential collision and should be able to take preventative measures.
However cool the future looks for the automotive industry, there will be challenges that must be faced when it comes to connected vehicles. When the world’s top automakers were surveyed about what would be needed in order to add a webs connection to every new vehicle, their main concern was who would pay for the web services and what happens if they open the car to third party providers. It looks as if new business models will be necessary. The survey that was carried out by Machina Research (the UK based leading provider of strategic advice on M2M, IoT and Big Data markets) and Telefonica Digital (the London based digital arm of the Spanish telecommunications provider) identified the top ten challenges that will face the automotive industry as it makes the change to connected vehicles. Next week’s news item will focus on these challenges to give our readers a detailed overview on what to expect when it comes to both vehicles and fleets of the future.